EP06: Simple Steps to Establishing Your Brand and Why it Matters
A strong brand is so important to any business. It's how we connect with our customers to allow them to emotionally experience our products before they actually try them. Building a strong brand is essential for any business in today's very crowded marketplace. Your brand is much more than just a logo or a name or your colors. It's a way that people perceive your business and the values that it represents. A strong brand can help you attract new customers, build loyalty and trust, and ultimately drive sales and revenue.
Toa’s highlights from the episode:
How to land on a name for your business - Toa shares the origins of the “Crank & Boom” name, and some other name “fails”
How to decide if you need a branding company, and tips on resources to create your own
Toa’s thoughts on a key component to branding; consistently showing up in a way that makes people feel seen, welcome and heard
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Thank you to our sponsors!
Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com
Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank + Boom Ice Cream–and ship it all right to your door at goldbelly.com/
Resources From the Episode
Quotable Moments From the Episode
“I ultimately think if you take pressure off yourself and know that you can still show up and it doesn't have to be perfect, you don't have to have all these fancy things. If you show up, present a product that people like and people can use and that solves a problem–then you can still find success.” - Toa Green
“Ultimately, your business is a representation of you. And if you are trying to be someone else, it just won't work long term. You'll be miserable.” - Toa Green
“Probably the most important thing with building a brand is consistency, because if you are consistently doing something that is maybe not the best, that's what people are going to associate with your brand.” - Toa Green
Connect with Toa!
C&B Podcast website
*Production by Four Eyes Media*