EP05: Finding Your “Why” – How to Hone the Mission of Your Business
As entrepreneurs, it's easy to get lost in daily tasks and lose sight of the bigger picture. Knowing your “why” — or your purpose — for starting your business can keep you focused and motivated, especially during the challenging times. Toa shares her own mission statement for Crank & Boom, and why knowing the "why" behind the creation of your product or service can help you make better decisions for your business, create a stronger brand, and ultimately lead to greater success.
Toa’s highlights from the episode:
Your mission should align with the values you have for your life.
Figure out what success looks like for you in this season, and tweak your mission to match.
Your mission is the North Star that will guide you as you build all the elements around your business besides what you're producing or selling.
* * *
Thank you to our sponsors!
Holly Hill Restaurants | 9 unique locations in Kentucky that celebrate the connection of family, to farm to table. Find stories, recipes, how-to's, and curated gifts by visiting hollyhillandco.com
Goldbelly | Find the most famous, most regional iconic foods from around the country–including Crank + Boom Ice Cream–and ship it all right to your door at goldbelly.com/
Resources From the Episode
Dr. Virgil Grant – Advance Certified Life Plan Guide
Quotable Moments From the Episode
“I think one of the evolutions of the business world is that you can't just be in business anymore. You need to have a reason that you're here. . . . We don't exist for the sake of profits. And if we're going to exist here on Earth, we need to have a reason for that.” - Toa Green
“One of the most challenging parts of being an entrepreneur is there is no instruction manual. No one tells you what you're supposed to do next. You have the freedom and the openness to do whatever the heck you want and to take your business and whatever direction you want.” - Toa Green
“My personal mission statement is six words: "Create joy, ignite laughter, inspire compassion. . . . Those words really embody what sets my soul on fire. It’s what I feel like brings me the most happiness.” - Toa Green
“Something that's not in the mission statement is “sell ice cream.” The word “ice cream” is not in the mission statement. We, of course, have to sell ice cream to be able to do the mission statement. So the ice cream is really our vehicle. But this other stuff we're doing is so much more important.” - Toa Green
“If we do the mission statement right, and we do it consistently, and we treat others with kindness and we bring joy to other people, everything else will take care of itself.” - Toa Green
Connect with Toa!
C&B Podcast website
*Production by Four Eyes Media*
